Value Chain Analysis for the Hospitality Management Program of an Autonomous University: Basis for Program Development

Keywords - Hospitality Management, Value Chain, Autonomous University, Higher Education Institution (HEI), Program Development

  • Gerlie S. Higo Trinity University of Asia, Philippines
  • Ronald G. Manzano Dean of Institute of Business and Management, Trinity University of Asia, Philippines
  • Louie Solomon Estepa Trinity University of Asia, Philippines
  • John Fetalsana Rufon Office of the University Board Secretary, Romblon State University, 5505 Odiongan, Romblon, Philippines
Keywords: Hospitality Management, Value Chain, Autonomous University, Higher Education Institution (HEI), Program Development

Abstract

This study evaluates the organizational and educational effectiveness of the Hospitality Management program within the College of Hospitality and Tourism Management (CHTM) at Trinity University of Asia through the lens of Value Chain Analysis to ensure long-term sustainability and industry alignment. Utilizing a descriptive-comparative research design, data were collected from 140 respondents within the college, including 115 students and 25 personnel, and analyzed using means scores and p-value significance testing. The summary of results indicates that the CHTM program attained a "Very Good" status across all indicators, with Operations (Mean = 3.58) and Outbound Logistics (Mean = 3.54) emerging as the strongest primary activities, reflecting high consensus between students and personnel regarding curriculum delivery and career placement. However, inferential analysis revealed a significant divergence in perception regarding Technology Development (p = 0.002), Inbound Logistics (p = 0.034), and Service (p = 0.035). In these areas, personnel consistently provided lower ratings than did students, highlighting internal concerns about resource procurement and the need for infrastructure upgrades within the college. The study concludes that while the CHTM at Trinity University of Asia delivers high-quality education, its sustainability depends on bridging this "perception gap" by transitioning to a more technologically advanced ecosystem. Recommendations include prioritizing IT modernization, integrating big data and AI into the hospitality curriculum, and formalizing industry-alumni mentorship networks to address the identified operational strains and maintain the college's competitive edge in hospitality and tourism education.

Author Biographies

Gerlie S. Higo, Trinity University of Asia, Philippines

Gerlie S. Higo, MBA, is an accomplished professional and a proud alumna of Trinity University of Asia, where she established a strong academic foundation with a Bachelor’s degree in Hotel and Restaurant Management followed by a Master of Business Administration (MBA) in 2025. Currently a dedicated member of the Trinity University of Asia workforce, she seamlessly integrates her deep-rooted institutional knowledge with advanced management training. This unique combination of industry-specific expertise and leadership credentials positions her as a versatile leader committed to driving excellence within the very community that shaped her professional journey.

Ronald G. Manzano, Dean of Institute of Business and Management, Trinity University of Asia, Philippines

Dr. Ronald G. Manzano, DBA, is a distinguished academic leader, researcher, and author serving as the Dean of the Institute of Business and Management at Trinity University of Asia (TUA) in Quezon City. Specializing in the strategic evolution of the Philippine tourism and hospitality sectors, Dr. Manzano provides visionary leadership for the university's business programs, building on a diverse administrative background that includes serving as the Officer-in-Charge of the Student Affairs and Services Office. As a scholar, his work bridges the gap between academic theory and industry practice, contributing significantly to discourses on sustainable tourism and service excellence while remaining dedicated to the professionalization of the next generation of Filipino business leaders.

Louie Solomon Estepa, Trinity University of Asia, Philippines

Louie S. Estepa, MBA, is a 2025 graduate of Trinity University of Asia, specializing in International Hospitality and Tourism Management. An alumnus of both the university’s HRM and MBA programs, he brings nearly 18 years of international experience from Florida, USA, to the local industry. A Bronze Medalist in Professional Culinary and Pastry Arts and a specialist in the Wilton Method of Cake Decorating, Louie uniquely merges high-level culinary artistry with strategic business acumen. He is now dedicated to launching sustainable and innovative hospitality ventures that contribute to the growth of the global tourism sector.

John Fetalsana Rufon, Office of the University Board Secretary, Romblon State University, 5505 Odiongan, Romblon, Philippines

John Fetalsana Rufon, LPT, DPA, Office of the University/Board Secretary,  Romblon  State  University,  5505,  Odiongan, Romblon. Hailing from Odiongan, Romblon, Dr. Rufon stands as a dedicated figure in leadership, education, and cultural advocacy.  His early inclinations towards music and student governance paved the way for a distinguished path marked by academic excellence. He received the prestigious “Gerry Roxas Leadership Award,” which underscored his early leadership potential. As a licensed Professional Teacher, Dr. Rufon has been a cornerstone of Romblon State University since 2000, where he began teaching and later advanced to the significant role of Board Secretary V in 2013, a testament to his continued service and administrative capabilities.

Published
2026-06-08
How to Cite
Higo, G., Manzano, R., Estepa, L., & Rufon, J. (2026, June 8). Value Chain Analysis for the Hospitality Management Program of an Autonomous University: Basis for Program Development. Puissant, 7, 3338-3359. Retrieved from //puissant.stepacademic.net/puissant/article/view/808
Issue
Vol 7 (2026): Volume 7
Section
Articles