One Town, One Product Program Implementation through SDG’S Compliance: Basis for Sustainable Development

Abstract

In an era defined by globalization, digital transformation, and urgent sustainability imperatives, place-based development programs like One Town, One Product (OTOP) have become critical tools for harnessing local identity and entrepreneurial capacity. Modeled after Japan’s One Village, One Product (OVOP) initiative, OTOP fosters inclusive growth by empowering micro, small, and medium enterprises (MSMEs) that capitalize on culturally significant resources. Across Asia, OTOP has demonstrated success in revitalizing traditional industries, preserving heritage, and stimulating grassroots innovation. In the Philippines, OTOP was institutionalized under Republic Act No. 11960, emphasizing product development, market competitiveness, and alignment with the Sustainable Development Goals (SDGs). However, its tangible sustainability outcomes—particularly in resource-rich provinces like Romblon—require closer scrutiny. Romblon, renowned for marble craftsmanship and artisanal traditions, grapples with systemic challenges, including inadequate infrastructure, financial constraints, and environmental pressures linked to local production. This study adopts a mixed-methods design, integrating surveys of 270 stakeholders (beneficiaries, government officials, and investors) with qualitative interviews of key local actors. It evaluates OTOP’s implementation across Romblon’s municipalities and its contribution to SDGs 1 (No Poverty), 8 (Decent Work), 9 (Industry Innovation), 12 (Responsible Consumption), and 17 (Partnerships). Quantitative findings indicate strengths in capacity-building initiatives, marketing support, and information dissemination. However, critical gaps persist in access to business resources, customer networks, policy awareness, and technical assistance, with financial support being the most pronounced deficiency. Qualitative insights corroborate these challenges, revealing systemic support gaps and policy misalignments. To enhance OTOP’s efficacy, this study proposes: (1) strengthening financial mechanisms through localized micro-financing schemes, (2) delivering context-specific training and mentorship programs, and (3) implementing the T.I.P.S. framework (Training, Information, Products, and Sustainable Financing) at the grassroots level. While the study’s scope is limited to three municipalities, its findings offer actionable insights for refining place-based policies like OTOP, ensuring they deliver equitable and sustainable development.