Understanding the Role of Social Media Use on Self-Medication Practices of Mothers: A Qualitative Study
Abstract
In many barangays across the Philippines, mothers often face challenges in accessing reliable healthcare services, leading them to turn to self-medication as a practical but potentially risky alternative. While there is a growing interest in how social media influences self-medication practices, existing research and literature tend to focus either on the general population or specific age groups, without giving much attention to the unique role that mothers play in this dynamic. Specifically, the intersection of social media use and self-medication practices among mothers has been underexplored in a specific population. This qualitative study explored the influence of social media use on self-medication practices among mothers residing in a selected barangay in District IV, Quezon City. While literature highlights social media’s global impact on mothers’ health behaviors, local insights remain underexplored. Using purposive sampling, five mothers aged 18 to 40 years, who had lived in the community for at least six months and engaged weekly with health-related social media content, were interviewed. Semi-structured interviews were analyzed using a systematic six-phase thematic analysis, revealing a total of six themes. The findings reveal the multifaceted role social media plays in mothers’ health decisions, emphasizing the need for targeted education to promote responsible self-medication practices in community settings.


